Designer Bio

Gioia was born in 1989 and spent her early years among the nomadic Tuareg in Sub-Saharan Africa. The desert jewels of the Tuareg and the draped Dutch wax patterned cloth worn by women in Africa coloured Gioia’s earliest experience of dress. From Africa to her home in Florence, Gioia was a child of the Renaissance city, living with memories of Africa in the city of Michelangelo. The world of beautiful objects from near and far, sitting together in contrasts and affinities, drawn from her experience defines her creativity. The artists, photographers, models, creatives, and travellers who populate Gioia’s surrounding  are a stream of style and love of life- her friends and collaborators whose lives and stories are shared in the fabrics of the dresses they inspire her to create.